WeThePeople Pictures, a full-service production company based in Detroit, announced that Tiffany Caprice has joined the company as executive producer-business development, and Imanol Ruiz de Lara has joined company’s roster of filmmakers.
“We have always been super hands-on with projects and our directors,” says Susan Rued Anderson, partner and executive producer at WeThePeople. “Jesse (Ford) and I are do-ers and get it done-ers. Tiffany is a great fit for us both strategically and culturally. She will energize our team, expand our network and be an excellent resource for our clients. We’re excited about the new relationships and opportunities she will bring to our company.”
Caprice is an accomplished advertising and entertainment executive who will lead the company’s sales team. Most recently, she ran her own consulting practice which partnered with Curation Entertainment, leveraging industry relationships to develop content for strategic partner such as Netflix, Disney Plus, Liongate’s Pilgrim Media Group, MGM, and more.
“With a name like WeThePeople it was hard not to be drawn to the company. The way they support and encourage their directors is inspiring,” says Caprice. “I’m excited to be a part of the continued growth and expansion of WeThePeople’s offerings; from traditional commercial production to full feature and episodic branded and original content. Merging entertainment with advertising is a true passion of mine and I feel honored to be here.”
De Lara is a visual storyteller who recently directed his first campaign with WeThePeople for The Zebra via Argonaut San Francisco. His commercial film work includes work for Vogue, Yves Saint Laurent, Santander, and more.
“I was introduced to WeThePeople by a producer I work with in Spain,” says de Lara, who is based in Madrid. “I did The Zebra shoot with WeThePeople in April in Madrid. Their way of working with the agency, client and our team was excellent, from creative brief to finishing. It was clear we understood each other very well. I didn’t hesitate to make it official and joined the company. I’m excited about the opportunities to come.”