Walled Lake Firm Expands into New Industries


WALLED LAKE — Continuity Programs Inc., a customer tracking and provider of relationship marketing, has announced its expansion into three new industries. The company now offers customized marketing and branded media solutions for childcare and preschool centers, home performance contractors, and moving companies.

Prospecting programs for childcare centers involve personalized, ZIP code-specific mailings and market surveys to help clients grow their businesses. “Two things set Continuity Programs apart from other marketing companies we have worked with in the past,” said Michele Cadaret of Paradigm Care & Enrichment Center. “One is the quality they offer at a very affordable price. The other is the personal feel from the company.”

Continuity Programs adapted a proven plan for heating and air conditioning contractors to a full array of prospecting, customer retention, and lead generation marketing solutions for the emerging home performance industry.
“Since our industry is still new and consumers are only beginning to learn about it in many areas, the building of brand awareness and credibility in my area alone is well worth the cost of the programs,” said Mark Pytiak of Green Home Energy.

The marketing firm has also revamped its customer retention concepts for moving companies. “Every month Continuity calls to remind us to send our data, but more importantly, they call to make sure we receive the ‘leads’ they emailed to us. The programs have already generated several referrals, and we know now when our clients are planning to move again,” said Lawrence Laby of A-1 First Class Moving & Storage, an agent for Atlas Van Lines.

Continuity Programs’ proprietary system allows the company to adapt their core product to different industries, enabling them to continue to expand and diversify. For more information about Continuity Programs, visit www.continuityprograms.com.