Livonia’s Valassis, a company specializing in marketing technology and consumer engagement, has promoted Cali Tran to president and CEO. He will lead the team’s growth strategy and go-to-market execution to transform how brands connect with consumers and drive success in digital media and marketing.
Tran was promoted to president in January and led organizational alignment and strengthened data-driven solutions. He also identified and expanded new growth opportunities. Valassis is a Harland Clarke Holdings company that evolved from its print roots. It has more than 60,000 customers.
“Valassis is a proven leader in marketing technology and services that is trusted by Fortune 500 brands for uniquely influencing consumer purchase behaviors by delivering scalable, targeted media campaigns reinforced with real-time, measurable performance,” says John O’Malley, CEO of Harland Clarke Holdings. “Cali’s progressive and dynamic leadership style will continue to drive our innovative culture, build customer-centric solutions, and meet the diversified omnichannel needs of our clients. Cali has proven success in leading our strong talent base and data-driven, technology-forward assets to accelerate profitable growth.”
In 2014, Tran was named president of Valassis Digital and led the division through a time of consistent growth through initiatives and acquisitions. He was previously senior vice president of technology and business development at MacAndrews and Forbes, the parent company of Harland Clarke Holdings.
“I am incredibly excited to work alongside such a talented team and lead Valassis through this phase of growth. Together, we will deliver on our commitments to clients, associates, and investors,” Tran says. “Empowered by decades of shopper behavioral data and a portfolio of patented technologies, we engage consumers at critical shopping moments to help them save money while driving incremental revenue for our valuable clients. I have great confidence in our team who is deeply committed to our company’s purpose and evolution.”
Earlier in his career, Tran was a principal at North Bridge Venture and Growth Equity Partners, where he invested in wireless and digital media technology entrepreneurs. He is also a founder and investor in technology-driven companies. He earned his bachelor’s degree in history at Bowdoin College in Maine and his Master of Business Administration at Harvard Business School.
Dan Singleton, current CEO, will move into a senior advisory role for Harland Clarke Holdings and continue to report to O’Malley.