United Wholesale Mortgage (UWM) in Pontiac has appointed Allen Beydoun as its first-ever chief client officer. An 18-year veteran of the company, Beydoun steps into this newly created role with a proven track record of building strong, lasting partnerships and delivering exceptional value to clients across the country.
In this role, Beydoun will be responsible for aligning strategic initiatives with client needs, ensuring that the voice of the client remains central to every decision the company makes while elevating the client experience from all aspects of the business.
“Allen started at UWM when we were nowhere to be found on any top lender list, and for the last 18 years has had an unwavering commitment to our clients’ success,” says Mat Ishbia, president and CEO of UWM. “He has helped build our client relationships from the ground floor and there’s no one more qualified to step into this role. Our clients know and trust Allen, and we’re excited to see how his leadership will continue to strengthen those relationships.”
Throughout his career, Beydoun has worked with clients in every corner of the country, earning a reputation for deep industry knowledge and a client-first mindset. He will lead efforts to continuously enhance the client experience, drive innovation based on real-world feedback, and ensure that every client feels heard, valued and supported.
“I’m incredibly honored to step into this new role,” says Beydoun. “Our clients are at the heart of everything we’ve ever done at UWM and will continue to be the most important aspect of our business. I look forward to amplifying their voices even further and helping catapult the future of our business through their lens.”
