U-M Business School Names New Executive in Residence


ANN ARBOR — The University of Michigan’s Ross School of Business has named Fred Keller, CEO of Cascade Engineering, as the Center for Positive Organizations’ first executive-in-residence. In his two-year appointment, he will unify his successful business background with the ongoing research, teaching, and organizational partnerships of the Center, according to U-M officials

Keller will mentor students, and serve as a bridge to business leaders aspiring to build organizations.

The Center for Positive Organizations will serve as a platform for Keller to share his leadership insights generated over 40 years of building Cascade Engineering. With headquarters in Grand Rapids, Cascade is a leading diversified manufacturing company, a certified B-Corp with 1,200 Employees.

In this capacity, Keller will be speaking at the inaugural Positive Business Conference, which will take place May 15-17 at the Ross School of Business. His session will focus on how making money and making a positive difference in the world are not mutually exclusive, drawing on the decision-making process used at Cascade Engineering. The conference will focus on the latest trends, research, practices, and results in positive business, with real-world business cases of impact on employees, communities, the environment and financial success.

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