Tubby’s Acquires Just Baked Cupcakes


Tubby’s Submarines, based in Roseville, is expanding to incorporate the Just Baked line of cupcakes and desserts into the Tubby’s franchise. Tubby’s purchased the Just Baked trademark, product recipes and distribution rights and will begin supplying cupcakes and other assorted desserts to Tubby’s locations in the next few months.

“Just Baked shares a similar reputation and is also a metro Detroit-based company, so this is a great story involving two innovative Michigan companies,” says Robert Paganes, CEO of Tubby’s. 

Tubby’s has 60 locations throughout metro Detroit. Pagnes says the chain offers dine-in, drive-thru, delivery and carry out service and is known for its grilled submarine sandwiches. Paganes hopes they’ll now be known for their great deserts, too.

Paganes noted that there are several existing Just Baked franchises in metro Detroit that were not included in the deal. “This was a going-forward deal, meaning that much of the previously established Just Baked infrastructure and operations were not included in the transaction. Having said that, we look forward to promoting the Just Baked brand and believe it will be a win-win for all those involved.”