BLOOMFIELD HLLS — The Pink Fund’s financal health program was selected as one of 168 semifinalists to move on to the second phase of the Livestrong Foundation’s inaugural Big C Competition. The competition aims to enhance the way individiuals and their families live with cancer. The Pink Fund, a non-profit charity, provides 90 days of non-medical financial assistance to breast cancer patients in treatment to cover basic living expenses, will now compete for one of 20 spots in the contest’s next round, the venture accelerator program.
The Pink Fund entered the competition in the Rebuilding Financial Health category. It will benefit breast cancer patients in treatment, saving their lives as well as their families, lifting financial burdens and allowing them to focus on healing and reclaiming their lives and livelihoods.
The 168 remaining entries represent possible solutions to the biggest challenges people affected by cancer face following a diagnosis, according to Livestrong Foundation research. Of the remaining ventures, 20 will move on to the venture accelerator phase from July 14-Sept. 15, where contestants will be paired with cancer survivors and business mentors to turn their ideas into action. On Sept. 29, five finalists will be announced and flown to Austin, Texas, to present their innovations during the Ride for the Roses weekend, where the Grand Prize Winner will be selected. Sixty ventures will receive a total of $140,000 in seed funding, based on their innovation’s utility, ingenuity and benefits to cancer patients and survivors. The Grand Prize Winner will receive $25,000.