The Contours to Ride on Motown Museum Float in Thanksgiving Day Parade

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Motown Museum announced today musical artists The Contours with Joe Billingslea, will ride on the museum’s float in the America’s Thanksgiving Parade.

The 60-foot-long float celebrates the Motown legacy and Motown Museum, the historic place where the Motown Sound is preserved for generations to come. Debuted in last year’s parade, the float features a large piano, oversized records and toe-tapping Motown tunes. This year, along with The Contours with Joe Billingslea, the LM productions Dance Team led by choreographer and producer Lisa McCall will entertain parade watchers as the float makes its way down Woodward Avenue.

 “Our float celebrates both the Museum’s important role in protecting the influential Motown legacy for future generations and our bright future in serving as a platform for emerging creative talent in our community,” says Robin Terry, Motown Museum chairwoman and CEO.

In the summer of 1962, The Contours recorded Berry Gordy’s Do You Love Me resulting in the group’s first hit. More than a half-century later, this legendary group continues to thrive and perform nationally. The Contours with Joe Billingslea were inducted into the Doo-Wop Hall of Fame in 2010.