TRAVERSE CITY— Americans purchase an average of five gallons of wine annually on a $23 billion investment. How come so many of them let the wine go bad?
Two words: “improper storage.”
Now the Tellurex Corp. of Traverse City has created a safe, secure and cost effective thermoelectric technology for wine enthusiasts and wine cabinet product designers that not only protects wine in long-term storage but also assures that it is served at the correct temperature.
Just north of the Tellurex’s headquarters are seven wineries in the Old Mission Peninsula, close to the 45th parallel, a longitude known for growing prestigious grapes.
Since wine is the drink of choice in Traverse City, it is no surprise that Tellurex, as the world leader in thermoelectric technology, would apply its knowledge gleaned from making medical devices, defense technologies and heated and cooled cup holders in the Cadillac Escalade Platinum Edition to a highly advanced Peltier cooling system that is ideal for wine enthusiasts.
Consider the problem:
If you put the wine in a rack in ambient temperature, then the bottle temperature will rise over 70 degrees during the summer, causing the wine to accelerate maturation. If the temperature exceeds 90 degrees, the wine may be ruined in as little as 24 hours.
If you store the wine in a conventional vapor compression refrigerator, over time the cork will dry out, triggering a fungus that emits a compound called 2,4,6-trichloroanisole, ruining the wine with a dank, nasty stench.
If you refrigerate the wine in a purpose built cabinet and pump up the humidity to preserve the cork, conventional thermoelectric coolers will corrode, losing up to 48 per cent of their cooling power in less than 90 days.
The Tellurex Wine Solution addresses all three concerns with its C2 family of corrosion resistant coated Peltier devices.
In Tellurex laboratory testing, the technology used in the Tellurex TWS cooling system demonstrated effective performance across 100,000 cycles of full Delta T to room temperature testing. Contrast this to a loss of 48 per cent demonstrated by conventional uncoated TEC modules as sold in many conventional wine coolers and cabinets in as little as 2,016 hours or just 84 days.
The TWS Peltier system is centered in the company’s sweet spot of products. Tellurex is the only company to offer automotive heated and cooled cup holders that keep brewed coffee at the National Coffee Association of the USA’s recommended temperature (see http://www.tellurex.com/about/cup_holder.php) while at the flip of a switch cooling drinks to refrigerated temperatures.
Now Tellurex is also offering wine storage technology that will accommodate the full range of storage and serving temperatures as recommended by BetterTastingWine.com without corking the bottle or corroding the coolers.
The key to this performance is the famous thermocycling capability of the Tellurex Peltier module design. Within the wine cabinet, individual sections may be set to optimum storage temperatures with a 0.1-degree accuracy. If desired, wines in long-term storage may be cooled below serving temperatures to slow maturation and then thermally adjusted to the exact recommended serving temperature just before opening.
A Gallup Poll taken a few years ago found that 65 percent of Americans consider themselves drinkers and that the preference for wine had jumped over beer to 39 per cent of this consumer group.
If your wine cabinet has Tellurex TWS technology, your part of this $23 billion annual investment will remain sound for years to come.