The Detroit Metro Convention and Visitors Bureau has named Susan Richardson as its new director of sales. Richardson will bring more than 20 years of experience in convention center and hotel sales.
Her new role includes leading sales efforts to attract new business along with building relationships with bureau partner hotels, venues, and attractions throughout the region. Richardson is also responsible for the bureau’s 16-person sales team.
Richardson previously held the role as director of sales and marketing solutions at the Jacob Javits Convention Center in New York City, where she was responsible for all sales efforts of new and existing business and managing a small sales team.
Prior to working for Jacob Javits, Richardson served as the director of sales and marketing for the Park Terrace Hotel, also in New York City.
Richardson also held various leadership roles for Interstate Hotels in New York City including complex director of sales and marketing for The Renwick and Gregory Hotels; director of sales for The Roosevelt Hotel and The Paramount Hotel; and director of association sales for The Roosevelt Hotel.
Other sales roles that she has held include assistant director of sales, The Waldorf Astoria Hotel, New York City; regional sales director, U.S., The National Trade Centre at Exhibition Place, Toronto; and U.S. association/corporate sales manager, Toronto Hilton, Toronto, Ontario.
Richardson is a Toronto, Canada native and holds a bachelor’s degree from Seneca College.
The bureau is a private, not-for-profit organization whose mission is to market and sell the metro-Detroit area as a destination for leisure and business travel including conventions, trade shows, corporate meetings, tours, and incentive travel in order to maximize visitors, state and local tax revenues, and job opportunities. Founded in 1896 as the world’s first convention and visitors bureau, more than 700 businesses are represented in the bureau’s membership.