Motor Information Systems in Troy, a provider of automotive data solutions, named Stephen Carroll as its new vice president of marketing.
Motor is a Hearst company and has been a supplier of automotive data since 1903. Carroll brings more than 20 years of experience in marketing, finance, business strategy, mergers and acquisitions, and business development across software-as-a-service (SaaS), e-commerce, and data analytics industries. Most recently, he served as vice president of marketing for SemaConnect in Madison Heights.
Prior to that he served as senior director of enterprise marketing and business development at Cvent, a Vista Equity Portfolio company focused on software-as-a-service solutions for corporations and the hospitality industry.
Carroll is a graduate of the University of Arizona, earning a Bachelor of Science in finance and accounting and an MBA. Carroll will assume responsibility for steering Motor’s marketing strategy growth initiatives following director of marketing John Lypen’s retirement this summer.
Lypen was with Motor for 42 years and helped establish and build the marketing team that exists today.
“I am excited to join Motor,” says Carroll. “Motor has a storied history and, as part of the Hearst portfolio of companies, is primed for future growth and expansion.”
Motor Information Systems is known for its comprehensive automotive data offerings that inform businesses and professionals in the auto industry. With Carroll’s guidance, Motor is seeking to expand its market presence.
“We are thrilled to welcome Stephen Carroll to Motor,” says Jeff Noske, president of Motor. “His experience in building scalable marketing programs will be instrumental in helping the company navigate the dynamic landscape of the automotive industry. As we anticipate significant developments in the market, Stephen’s strategic vision will be an invaluable resource in ensuring Motor remains a leader in providing best-in-class data solutions.”
