Southfield’s Auria Names Tony Daines VP of Sales for North America

Tony Daines headshot
Courtesy of Auria Solutions

Auria Solutions, a global supplier of automotive flooring, acoustical, thermal, aerodynamic, and other fiber-based products with operational headquarters in Southfield, announced Tony Daines has joined the company as vice president of sales for North America.

With full responsibility for the leadership and development of Auria’s North American business strategy, Daines will play a key role in meeting the company’s growth goals by expanding business with existing customers and pursuing opportunities with new customers in the rapidly evolving mobility space.

“Tony is an outstanding addition to the Auria team. He brings a wealth of sales and engineering leadership in the soft trim and acoustics space that will help us expand our customer portfolio and reach our ambitious growth goals,” says Brian Pour, CEO of Auria.

Daines joins Auria with more than 30 years of automotive supplier experience including several years in soft trim and acoustics products. Most recently, he served as senior sales director and platform director at Inteva since 2018, where he was instrumental in leading their electric vehicle customer strategy.

“I am thrilled to join the Auria team and build on the impressive momentum the company has gained. I look forward to contributing my energy and expertise to help the organization reach its goals through new product innovations and market opportunities in the region,” says Daines.

A native of the U.K., Daines completed a mechanical engineering apprenticeship and attended the Open University in Essex, England where he earned a master’s degree. Daines began his career working in the U.K. and Germany. He has lived and worked in the U.S. since 1999.