Southfield-based Zoup! Names New Brand Manager


SOUTHFIELD — Zoup! Specialty Products, an affiliate of Zoup! Fresh Soup Co., a leading fast-casual soup concept restaurant, has announced the appointment of Norm Jelsma as brand manager for the company’s Good, Really Good Broth line.

In the newly created position, Jelsma will be responsible for expanding the sales of Zoup! Good, Really Good Broth into new markets through specialty food distributors and grocery stores. Introduced last year and in limited distribution in Michigan grocery stores, Zoup! is expanding the product line and distribution reach. Jelsma will be in charge of leading the national roll-out and further expanding the brand.

Prior to joining Zoup!, Jelsma held several regional sales management positions in the food industry. Most recently, he was the Midwest Sales and account manager for Nunica-based Magnum Coffee.

“Norm brings extensive industry insight, brand and sales experience to this position and is a great cultural fit. We are pleased to welcome him to the Zoup! team,” said Eric Ersher, founder and CEO of Zoup!.

Jelsma received his bachelor’s degree in food marketing from Western Michigan University in Kalamazoo. He resides in Grand Rapids.