Smart Cover-Compatible iPad Case Announces Partnership with Apple-Certified Retailer for Product Availability


INDIANAPOLIS – SofProducts, makers of SofShell, a patented iPad case that offers superior drop-shock protection and anti-slip power, today announces the placement of SofShells in MacExperience retail stores.

The SofShell will be available at MacExperience locations in Indianapolis; Bloomington, Ind.; and Greenwood, Ind.

“The SofShell is unlike any other iPad case on the market, which is why we expect this to be the first of many retail placements,” said Mark Slotta, president of Livonia, Mich.-based SofProducts. “MacExperience is a growing name that has staked its claim on having a keen knowledge of Apple products and providing savvy customer service. The SofShell is a perfect fit for MacExperience as both continue to grow their reputations across the country.”

Manufactured in the U.S., the crystal clear SofShell is Smart Cover-compatible and made from a proprietary anti-slip material that outperforms other polymers traditionally used in protective cases, such as silicone, neoprene, rubber, thermoplastic urethane (TPU) and plastic. The SofShell is proven to reduce shock force from drops by 43 percent.

At only 2 millimeters thick, SofShell’s lightweight material cleanly displays all iPad logos and completely covers its corners and edges while leaving cutouts to integrate the Smart Cover’s magnetic latches, back camera, microphone, headphone port, sleep switch and dock port, along with a gridded section for the speaker.

“The workmanship behind the SofShell and its unique capabilities made it a must have for our stores,” said Joel Reed, owner of MacExperience. “Nothing prevents slips and protects an iPad like the SofShell. With strong ties to its local community, SofProducts, like MacExperience, represents civic pride and defines quality.”

The SofShell’s easy-to-clean, medical-grade material is hypoallergenic, latex-free, and can go through an autoclave, making it perfect for use in sterile environments, like hospitals, as well as less sterile environments, like classrooms. Likewise, SofShell’s anti-slide prowess (its super-tacky texture holds iPads in place on angles up to 70 degrees) makes it ideal for use in moving vehicles, including cars and trucks, aircraft and watercraft.

The SofShell retails for $49.50 and is available online at Color options for SofShell for iPad 2 will be available soon.

For more information about retail opportunities, please contact Mark Slotta at

About SofProducts

SofProducts is a leading manufacturer of accessories for handheld electronic devices. Founded in 1999 and headquartered in Livonia, Mich., SofProducts’ vision is to combine functionality, protection and beauty to produce unparalleled workmanship for the discriminating user for optimum connectivity. Through independent, rigorous testing and constant customer interaction, SofProducts uses the highest quality materials and cutting-edge technology in delivering superior products. SofProducts, including SofShell, are proudly 100 percent manufactured in the United States. For more information, visit