Sizmek, an open ad management platform company serving more than 5,000 agencies worldwide, has named digital media veteran John Holowaty sales director for the central region based in the company’s Detroit-based office.
Holowaty brings to Sizmek more than 20 years of corporate and entrepreneurial media sales and advertising account management experience at the global, national and regional levels. This includes sales and management responsibilities at advertising and media companies, including McCann WorldGroup, CBS Interactive, and News Corp’s Fox Interactive Media. Most recently, he was with an independent advertising, branding and media consultancy that he founded.
As the newest member of Sizmek’s central region sales team, Holowaty will be responsible for bringing advertising technology, creative, and analytics solutions to agencies, media companies, and brands in Michigan, Ohio, and western Pennsylvania.