DETROIT— General Motors has named Search Optics, one of the nation’s leading automotive digital marketing solutions providers, a turnkey marketing partner for digital marketing initiatives within its dealer base nationwide.
“We have been working with many of GM’s top dealers for years,” said David Ponn, Search Optics CEO. “Now, as an iMR Turnkey Vendor, we will be able to expand our successes, developing strategic marketing initiatives to increase the digital presence for a larger number of GM dealers, thereby helping to increase auto sales overall.”
Under the iMR program, Search Optics provides the GM dealer network with a number of digital solutions, including managed paid search for desktop and mobile applications, display advertising, site submission, social media, reputation management plus-up, search engine optimization (SEO), video SEO and mobile apps. All of Search Optics’ solutions are aligned with its proprietary UPTRACS performance tracking technology, which is used to optimize digital marketing campaign performance and connect every dollar spent to a phone call or a lead, while also maximizing lead conversion.
“Search Optics is one of the nation’s leading digital marketing companies and, therefore, an excellent partner to support our marketing efforts as we move into more progressive online and digital interactions with our customers,” said Parrish Hadley, internet director at Houston, Texas-based Beck and Masten Buick GMC, one of the top GMC dealerships in the nation. “This year alone we’ve seen an uptick in leads which have resulted in increased sales. We attribute this success, in part, to new strategies developed by Search Optics.”