Saab Selects Microsoft Dynamics to Improve Call Centers

Saab Cars North America announced today that they have selected Microsoft Dynamics CRM from First Tech Direct to improve their efficiency and operations.
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ROYAL OAK — First Tech Direct, LLC, a leading provider of Microsoft Dynamics solutions, announced that Saab Cars North America (SCNA), the company responsible for marketing and distributing Saab vehicles throughout North America, selected Microsoft Dynamics CRM to improve their call center operations and efficiency.

SCNA was looking to leverage their existing Microsoft investments by utilizing a CRM system that provided better visibility and reporting capabilities in order to share information across the organization. With Microsoft Dynamics CRM, SCNA will be able to provide world-class customer service that will now match the quality of cars they represent.

“Organizations want value and we realize it is worth more than software costs. It includes costs associated with hardware, training, consulting, customization, integration and maintenance,” states Craig Whaley, CIO, Saab Cars North America. “This solution will provide us with a better view on our customer relationships and allows us to link the customer with the vehicle.”

“First Tech Direct is delighted to include SCNA among our growing list of companies using Microsoft Dynamics CRM. The reduction in data entry, sharing of information and greater collaboration will allow SCNA to accurately track all information pertaining to a customer and their vehicle on a more efficient scale,” said Jack W. Ketelhut, Vice President of Sales and Marketing.

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