Rock Financial Showplace to be Renamed


Novi, Michigan – June 3, 2010 – TBON, LLC, owner and operator of the Rock Financial Showplace in Novi, Michigan, today announced the facility will be renamed effective on or before the 1st quarter of 2011. The exposition center has operated since its grand opening in 2005 as the Rock Financial Showplace under a naming rights agreement with Rock Financial, now Quicken Loans Inc., the country’s largest online lender, and one of the largest home loan lenders nationwide.

Blair Bowman, Manager of TBON, LLC, said it is unclear at this time what the new name will be for the facility. “We will consider several options over the next few months which could include a new commercial naming rights partnership, changing to a new non-commercial branded name or a return to the use of “Novi Expo Center”. Another alternative we’re considering is to ask the public to suggest a new name, which may be done in some form of a social marketing campaign utilizing sites such as Facebook and Twitter.”

Bill Emerson, CEO of Quicken Loans, said the Rock Financial Showplace has served the company well during its naming rights agreement. We have been proud to have our name associated with a state-of-the-art facility that has hosted thousands of family-friendly conferences, conventions and social events, and has been considered for major local, regional, national and even international events,” Emerson said.

“Quicken Loans/Rock Financial is a first-class organization and strong community partner,” Bowman said. “We have been proud to bear their name on this building.”

According to Bowman, the new name for the overall facility would not affect the continued branding of the banquet and conference portion of the facility, known as the “Diamond Center,” which is the 60,000 square foot state-of-the-art banquet, conference and meeting facility attached to the exposition halls.

About Rock Financial Showplace

The Rock Financial Showplace, a state-of-the-art Exposition, Convention and Conference Center in Novi, Michigan, is owned and managed by Blair M. Bowman. The Rock Financial Showplace offers approximately 320,000 square feet of space, including 30,000 square feet of meeting space. Other attractive amenities include a full-service kitchen capable of serving a sit down meal to 1,500 people, formal banquet halls, full service concession areas, two major atrium style entrances with 25,000 square feet of lobby space for pre-function and registration activities. For more information about the company, visit

About Quicken Loans
Quicken Loans is the nation’s largest online retail mortgage lender and the fifth largest retail mortgage lender in the United States, closing more than $25 billion across all 50 states in retail home loan volume in 2009. The company, with 3,000-plus team members, closes loans from five Web Centers located in Michigan, Ohio and Arizona, and from its San Diego-based One Reverse Mortgage unit. The Web site has been named “Best of the Web” by Forbes and Money magazine. Quicken Loans has been named to Fortune Magazine’s “100 Best Companies to Work For” list for the past seven years, ranking as high as No. 2. The company also has been named one of Computerworld Magazine’s “100 Best Places to Work in Technology” for the past five years, ranking No. 1 in 2005, 2006 and 2007. In 2009, team members volunteered more than 1,500 hours with local charities and non-profit organizations. For more information, visit