Rock Connections Announces Move to Downtown Detroit


DETROIT — Another company is joining the ranks of those moving to the nation’s fastest growing tech corridor in downtown Detroit. Rock Connections, a strategic marketing company, today announced the move of its 115 team members into the Chase Tower building, a 14-story high rise located at 611 Woodward, just steps from Campus Martius Park, in the city’s Central Business District. 

Rock Connections LLC provides intelligent marketing solutions by combining experienced communication specialists, robust analytics and targeted selling strategies to ensure their clients achieve significantly improved conversion rates and return on investment on their marketing dollars.  

The company, which launched in May 2012 with 13 team members in Southfield, has grown its brain force six-fold in less than five months, and anticipates hiring approximately 20-25 team members per month. 

Rock Connections’ advanced technology, analytics, and reporting capabilities allow the company a big advantage versus its competitors, according to Victor You, president and CEO of the company. 

“Rock Connections maximizes a company’s advertising spend by providing highly trained and dynamic communications representatives who provide customized service, combined with valuable analytics, making it the most qualified contact center out there,” said You, who before launching Rock Connections, was a mortgage banking team leader at Quicken Loans. 

Rock Connections can serve as an extension of existing sales teams or as a stand-alone outbound sales group for companies desiring highly-trained specialists who reinforce their reputation and enhance their bottom line, said You. 

Rock Connections is an affiliated company of Rock Ventures, the umbrella entity formed to provide operational coordination, guidance, and integration of Dan Gilbert’s portfolio of companies, investments and real estate. Over the past 26 months, more than 60 companies have moved or started in one of the nine buildings Rock Ventures owns in downtown Detroit. 

“The Woodward technology zone is the perfect location for Rock Connections to flourish because its community of companies are working hard, together, to build their businesses and Detroit 2.0. We are eager to move into the vibrant downtown Detroit environment that is teeming with energy and enthusiasm,” said You. 

“We are pleased to add Rock Connections to the list of companies moving into downtown Detroit’s technology center near Campus Martius,” said Dan Gilbert, founder and chairman of Rock Ventures and Quicken Loans.  “Rock Connections brings another 115 team members excited about creating and collaborating in the city’s urban core.” 

For more information about Rock Connections, please visit