Röchling Automotive Opens New Customer Center in Troy


Röchling Automotive, a global provider of acoustic, aerodynamic, and fluid management services, today announced the grand opening of its North American Customer Center in Troy during a ceremony. The company anticipates increasing the current number of employees based in Troy from 45 to 70 over the next two years.

The 22,500 square-foot facility — three times larger than the company’s previous facility in Troy — is designed to connect Röchling customers with its global automotive network, offering localized support and access to the company’s extensive resources and expertise.

“Röchling’s investment in this new facility expands our capabilities in multiple areas, from design, simulation, and testing to customer service,” says Juergen Peters, vice president and general manager of the North American Customer Center. “This location is ideal to support not only the needs of customers here in Michigan, but those abroad as well.”

Peters says the North American Customer Center expands Röchling’s regional footprint, positioning the company ahead of the curve through a larger location that is better suited to developing advanced technologies customized for specific market needs of customers. While providing local and personalized support to North American customers, the facility also optimizes Röchling’s international capabilities and meets market needs in each region through cross-cultural and cross-divisional collaboration – all within the global Röchling Group.

In addition to the customer service department, 50 percent of the new facility space is equipped for in-house benchmarking, rapid prototyping, and testing of systems and materials, environmental simulations, and more.