R. L. Polk Launches Online Solutions for National Vehicle Population Profile(R) Information

State-of-the-art Technology Offers Industry’s Only Online Vehicle Population Statistics System
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SOUTHFIELD, Mich., June 17, 2009 /PRNewswire/ – The National Vehicle Population Profile (NVPP(R)) offered by R. L. Polk & Co. is one of the leading industry solutions for gaining insight into the ever-changing automotive market. As part of continuous improvement efforts, and to ensure that customers are receiving maximum benefit, Polk has introduced the industry’s only web-based interactive system for analyzing the vehicle population in the United States, Canada and Puerto Rico.

To assist customers with even more robust insight into the aftermarket, Polk has introduced improvements to its NVPP(R) solution with a new online portal for its customers, including original equipment manufacturers, parts manufacturers, aftermarket distributors, aftermarket retailers and automotive insurance companies. The new technology offers customers easier, faster and broader availability to vehicle population statistics provided by Polk.

NVPP(R) information is updated quarterly and Polk customers will be able to view up to five quarters of information at once to help with their business planning needs. As the only Internet-based solution in the industry offering vehicle population data, NVPP(R) offers customers query capability and access to vehicle population data from the U.S., Canada and Puerto Rico all within the same portal. NVPP(R) information previously was only available via CD-ROM and by individual region.

The improvements allow for access sharing among an entire organization, rather than just one or two terminals or computers that allowed access at a customer location.

“By allowing our customers to access NVPP(R) via the Web, we are providing the quickest access and easiest navigation of vehicle statistics possible,” said Mark Seng, vice president – sales and client services for Polk. “It also demonstrates Polk’s continuing technology improvement as we look for additional ways to meet the evolving requirements of our customers.”

Polk has been offering NVPP(R) information for more than 15 years. The new web-based NVPP is just one of several recent technology advances made by Polk. It also serves as a platform for growth into new products.

NVPP(R) offers a wide array of information on more than 240 million passenger cars and light-duty trucks registered on the road, including exact makes and models of vehicles in a particular market, engine detail, body style, and information grouped by various levels such as zip code, DMA, state and other criteria.

About R. L. Polk & Co.

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.

Source: R. L. Polk & Co.

CONTACT: Michelle Culver, John Bailey & Associates, +1-248-362-4200 ext.
295, mculver@baileypr.com

Web Site: http://www.polk.com/

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