Detroit-based mortgage lender Quicken Loans today announced the appointment of Casey Hurbis as chief marketing officer. Hurbis will lead the company’s marketing team and will be responsible for all online and traditional marketing initiatives.
“Casey is someone who’s not afraid to push the envelope. We are confident he will take Quicken Loans’ leading national brand to the next level and beyond,” says Jay Farner, CEO of Quicken Loans. “Casey brings a wealth of knowledge and experience from both the agency and corporate perspectives. “Our millions of clients and future clients will see Quicken Loans in creative and unexpected ways as Casey leads our tremendously talented marketing team to leverage our brand, technology, culture, and award winning client service record.”
Hurbis has experience in consumer engagement, strategic planning, digital advertising, partnership development, and experiential marketing. Most recently, he led North American brand communications and advertising at Fiat where he reintroduced the Fiat brand to the U.S. market. Additionally, he led major initiatives including the creation of two Super Bowl commercials.
“I was born and raised in the Detroit area and throughout my career I have never had a chance to work in the city. I am thrilled to not only be working in the heart of city, but for a company as distinctly Detroit as Quicken Loans,” says Hurbis. “Quicken Loans has a fantastic brand and a driven marketing team ready to take the company to new heights. I am more than excited to forge new paths in how we tell our story and communicate with our clients and future homebuyers from coast to coast. We are going to push the limits when it comes to creative and innovative marketing campaigns that integrate our digital and traditional strategies.”
Hurbis also serves on the board of directors for Adcraft Detroit and in 2012, he and his Chrysler Group team were named Ad Age’s “Marketer of the Year.