EAST LANSING — Publicom Inc., a marketing communications firm, has named Kathy Yager as its new media director.
Yager brings more than two decades of advertising media experience to Publicom’s health care, finance, insurance, education, and professional service clients. She has held senior positions at both large and small agencies, working for large, multi-million dollar accounts in quick service restaurant, retail, automotive, industrial, and financial markets and has expertise in franchise advertising.
Most recently, Yager was broadcast media director for an agency in Louisville, Ky., where she expanded the agency’s service offering by establishing its first national TV planning and buying group. She also established and coordinated the agency’s quarterly third-party media audits that achieved exceptional ratings.
Yager, of Royal Oak, earned a bachelor’s degree with honors in communication at Michigan State University.