Southfield’s PrizeLogic, an incentivized engagement company whose clients include PepsiCo, MillerCoors and Samsung, has announced the appointment of Ryan LaMirand to CEO.
LaMirand joined PrizeLogic in early 2018. He succeeds Keith Simmons, co-founder, who will assume the role of chairman.
Previously, LaMirand was vice president of global partner development for Acxiom and led the company’s programmatic partner ecosystem and data-as-a-service partners to advance global data-driven marketing and advertising. He has also led the start-up, growth, and optimization of digital and high-tech businesses.
“I am both humbled and honored to lead such an amazing organization,” says LaMirand. “I look forward to continuing the journey we started together. The PrizeLogic brand has never been stronger – synonymous with trust, innovation, independence, and industry leadership. I would also like to congratulate Keith on his new role as chairman and look forward to our continued partnership as we grow our business.”
Simmons has helped develop more than 14,000 interactive promotions for large brands. He co-founded PrizeLogic in 2008 with the goal of using incentives to get consumers to react, provide information, and help brands sell smarter.