ORION — The National Beer Wholesalers Association and the Brewers Association have announced that Powers Distributing Co. Inc. is a nominee for the Craft Beer Distributor of the Year Award.
The award, now in its eighth year, recognizes an American beer distributor who goes above and beyond in their efforts to actively market, sell and promote craft beer.
The award will be presented Oct. 4 at the Great American Beer Festival hosted by the BA in Denver, Co. In addition to the Craft Beer Distributor of the Year Award, a Craft Beer Achievement Award (first runner-up) and Craft Beer Distributor Recognition Award (second runner-up) also will be presented.
Powers Distributing Co. was the recipient of the Craft Beer Distributor of the Year Award in 2011 and continues to be a strong advocate for craft beer. The company educates its retailer partners on proper glassware and its entire sales force is Cicerone certified. Powers distributes an expansive selection of beer brands for Michigan consumers, and, in just the last year, the company saw a 17 percent growth in craft beer sales. From working closely with breweries to successfully launch new brands to hosting brewery expos during American Craft Beer Week, Powers Distributing Co. proves time and time again they are committed to promoting craft beer.
“The craft beer category continues to experience tremendous growth thanks in large part to the effectiveness of the independent distribution system and the strong relationship between craft brewers and beer distributors,” says NBWA President and CEO Craig Purser.