Polk Reports Significant Growth in New Commercial Vehicle Registrations

Commercial Vehicle Market Led by Class 3 Vehicle Growth; Diesel Continues to Dominate

SOUTHFIELD, Mich. — New commercial vehicle registrations (Gross Vehicle Weight 3-8) in the U.S. are set to reach 440,000 units for the 2011 calendar year, an increase of 17.6 percent over 2010 calendar year and a 33 percent uptick from 2009, according to Polk, the recognized leader in data-driven solutions for the commercial vehicle industry.  New registrations remain 45.4 percent lower than the historic peak in 2006, when the market boomed to support the impending change in diesel regulations.

The 2011 recovery is being led by a large increase in registrations of GVW 3 vehicles, rather than GVW 8 vehicles, which have historically been the predominant segment in the commercial vehicle market. 

“The growth in the GVW 3 segment is predominantly based on those vehicles being purchased for small to large fleets and independent contractor use,” said Gary Meteer, director, sales and client services, at Polk. “Some of these vehicles are likely to have mixed use for commercial business during the week and family activities on the weekend, such as for trailering recreational vehicles,” he continued.

The best indication of this mixed use, according to Polk, is the fact that through the first eight months of the 2011, nearly 48 percent of GVW 3 vehicles were registered to an individual, rather than a business.  New registrations to individuals were up 27.4 percent in the first eight months of the calendar year versus 24.3% for all vehicles among all GVW 3-8 vehicles.

The southern region of the U.S. has the largest concentration of new commercial vehicle registrations and has remained relatively flat this year with 2010 volumes in the same timeframe, with approximately one third market share.  After the record level of new registrations in the 2006 calendar year, new registrations fell sharply in the central region.  However, the central region has led the industry’s recovery with an uptick in its share of new commercial vehicle registrations to well above historical levels, jumping from 21.4 percent of the market in 2007 to more than 29 percent through the first eight months of 2011. 

Used Market Also Rising

Through June of this year, strong demand for clean used commercial vehicles has resulted in the replacement of older models and the lowering of the average age of the commercial vehicle population.  As an example, in 2009, 49.5 percent of the commercial vehicle population represented vehicles that were model year 1999 or older.  By the middle of this year, just 44.8 percent of vehicles were older than model year 1999.  The availability of clean used equipment is prompting many smaller companies interested in cost savings and operational efficiencies to replace their much older commercial vehicles with newer ones.

Small Fleets Rise More than 30 Percent

Small commercial fleets representing 1-5 units are up 23.3 percent during the first eight months of 2011, and represented 32.6 percent of new commercial vehicle registrations.  Conversely, large fleets reported a 19.5 percent increase since last year.  While larger fleets are the mainstay of new commercial vehicle registrations, it is significant that owners of smaller fleets are optimistic about their business prospects and purchasing new vehicles over used models, which is traditional small business owner behavior.

The largest category of new commercial vehicle registrations for 2011 is with leasing and rental companies, with a 21.4 percent share, versus a 17.2 percent share during the comparable period last year. The second largest segment of buyers is individuals, representing 20.2 percent of all new vehicle registrations, down slightly from 21 percent last year.

Diesel Dominates; Ford Gaining Share

Diesel remains the fuel of choice for commercial vehicle owners, and Ford has put forth conscious marketing efforts for its proprietary diesel engine, introduced in spring 2010, and well received by Ford Super Duty owners, according to Polk analysis.  Since bringing the engine to market, Ford has steadily grown share and is currently in a tie with longstanding industry leaders International/Navistar for second in the diesel engine segment, behind Cummins. 

Polk has been providing commercial vehicle data to the industry for decades and first began reporting used versus new registration information in 2004.  Polk’s solutions for the commercial market also include the ability to pinpoint expected demand for specific new engine parts, including turbochargers, fuel pumps and EGR valves, among other components.  Polk also has insight into filter, lubricant, tire, brake and engine replacement factors, as well as demand for rebuilt and part kits.

Polk executives shared aftermarket trends and information during several sessions this week at the AAPEX Show.  Polk’s suite of aftermarket solutions for the passenger and commercial aftermarket are featured at its AAPEX exhibit, Booth #425 at the Sands Expo Center through Nov. 3, 2011 in Las Vegas.

About Polk

Polk is the premier provider of automotive information and marketing solutions.  The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Japan, South Korea, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.