Polk Launches Aftermarket Industry’s First Monthly New Vehicle Report


SOUTHFIELD, Mich., Sept. 27 /PRNewswire/ – Polk has launched a new online solution for the light and commercial vehicle aftermarket, the Market Entrance Report. This monthly report, available within days of the end of each month, provides detailed information on new vehicles that have entered the market and enables customers to make timelier product planning decisions. The Market Entrance Report is available independently or in conjunction with Polk’s National Vehicle Population Profile Online (NVPP®).

The monthly report leverages Polk’s new vehicle registrations in the U.S. and is the only solution of its kind in the industry. It provides up-to-date and timely information on vehicle counts and month-over-month volume changes to help component suppliers, retailers and distributors in the light and commercial vehicle markets.

The Market Entrance Report provides customers with the ability for smarter product planning, production, distribution and inventory decisions with more lead time based on solid data, allowing for faster decision making and increased profitability.

“In today’s environment of increased competition and focus on speed-to-market, making the right product decisions is more important than ever before,” said Mark Seng, vice president, sales and client services for Polk’s aftermarket and commercial vehicle business.  “This new Market Entrance Report provides customers with a real-time solution that helps minimize mistakes and maximize results in their business planning processes.”

Customers can choose from nearly 20 vehicle attributes, including vehicle introduction month, vehicle type, make, model and body style, to view results in the manner most relevant for their business. Since the Market Entrance Report is available online, a single subscription allows for timely access by a company’s entire team.

About Polk

Polk is the premier provider of automotive information and marketing solutions.  We collect and interpret global data, and provide extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. We help automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Japan, South Korea, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.


CONTACT: Michelle Culver of Lambert, Edwards & Associates, +1-248-362-4200 x295, mculver@lambert-edwards.com

Web Site: http://www.polk.com