Plante Moran Names New Strategic Adviser


SOURTHFIELD — Plante Moran has named Daron Gifford as a partner to lead the company’s strategy consulting practice

Gifford’s extensive experience in the automotive and manufacturing industries includes both operations and strategic management consulting with OEMs, suppliers, dealers and aftermarket service providers. His additional areas of expertise include commercial market and operational assessments, due diligence, restructuring, and business strategies for technologies in advanced vehicles, energy and environmental applications. Prior to joining Plante Moran, Gifford was managing director and treasurer of the Stellar Alliance Group in Troy, where he served as a senior adviser to the U.S. Department of Energy on the automotive industry. He was a partner in the global automotive consulting practice at A.T. Kearney from 2008 to 2011.

Gifford, of Rochester, also worked at KPMG from 2006 to 2008, where he led the firm’s automotive industry practice and focused on audit, tax and advisory services to OEMs, suppliers and dealer organizations. He was a partner at Deloitte from 1995 to 2003, where he led the global automotive consulting practice. Gifford began his career at General Motors, where he held roles of increasing responsibility in manufacturing management, process and industrial engineering.

Gifford holds an MBA from the University of Virginia Darden School of Business and a bachelor’s degree in Industrial Administration from General Motors Institute (now Kettering University). He is a member of the Society of Automotive Engineers, the Society of Manufacturing Engineers, the Engineering Society of Detroit, the Turnaround Management Association, the Association for Capital Growth and the Society of Automotive Analysts. Gifford also serves as chairman of the board of trustees for Notre Dame Preparatory School and Marist Academy in Pontiac.

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