Pewabic Launches Rebranding Initiative


DETROIT — Through the support of a McGregor Foundation grant, Pewabic — a non-profit ceramic design studio and education center — has developed a new brand identity in effort to reaffirm the organizations innovative heritage while establishing a forward trajectory for its community as well as the communities of Metro Detroit.

During Pewabic’s recent “For the House and Garden Show Benefit and Sale,” when the Detroit nonprofit released the new brand identity to the 2,000 plus people that visited throughout the weekend. The new brand is represented through a re-envisioned logo which is built around the purpose statement, “Progressing Ceramics”. The phrase highlights Pewabic’s legacy and founder Mary Chase Perry Stratton while also looking toward the organization’s future in Detroit. 

Thus far, the public has been introduced to the refreshed brand through a print booklet and a video directed by GYRO Creative, a local branding studio in Detroit, and produced by Zara Creative. It will launch a new website Thursday, followed by key print pieces. GYRO’s team has become part of the fabric of Pewabic and vital members of its community.