DEARBORN — PCGCampbell, a marketing communications firms, has appointed Jacob Brown as its director of interactive media, responsible for concept, design, and development of all of its online marketing applications.
Brown, a Central Michigan University graduate, comes to PCGCampbell with nearly a decade of experience in website and digital application production, most recently with ArborOakland Group of Royal Oak, where he was the firm’s digital media marketing manager.
“For the last several years, digital has been an essential element of our capability portfolio, but the environment is changing rapidly and we need to keep up,” said Greg Shea, PCGCampbell’s chief operating officer. “Jacob has great skills, active creativity, and a collaborative, team-oriented approach. He’s just the person to lead us forward.”
Coinciding with Brown’s appointment is the launch of the company’s new website. Companies seeking marketing or public relations assistance, and job seekers hunting for challenging opportunities in marketing communications, now may learn more about PCGCampbell’s capabilities and credentials at www.pcgcampbell.com.
“We challenged our talented younger staff to lead this project,” Shea said. “That’s probably obvious by the additional interactivity, but they also encouraged us to take a much leaner approach to information. Visitors will find the site not just informative, but easy to navigate, too.”
The new site presents the firm’s work and personality much more visually and interactively, but preserves PCGCampbell’s identity as a partner that “connects clients with customers.”