Palace, United Shore Announce Partnership


AUBURN HILLS — Palace Sports & Entertainment announced today a multi-year partnership with mortgage company United Shore.

Elements of the partnership include the naming rights to Club West and United Shore will present the “Super Saturday” theme night for Saturday home games.

“We are pleased to welcome United Shore as one of newest marketing partners with Palace Sports & Entertainment,” says Palace Sports & Entertainment President & CEO Dennis Mannion.  “We look forward to thrilling fans in the newly re-branded United Shore Club West while helping drive additional activation awareness through United Shore’s sponsorship of our ‘Super Saturday’ theme nights.”

United Shore Club West, a completely renovated entertainment club overlooking the West Atrium entrance, provides an upscale social environment for guests with three all-inclusive bars, 15 HD flat-screen TVs and a variety of all-inclusive food and beverage items. On “Super Saturday” theme night, fans enjoy the entire Palace experience on Saturday’s with action on the court, deals and discounts during Power Hour, entertaining halftime performances and giveaways geared towards kids 14-and-under.

“We are so thrilled to join forces with an iconic organization like Palace Sports and Entertainment,” CEO of United Shore Mat Ishbia says. “This partnership is an integral part of our strategy for 2015 and beyond, engaging us with millions of Pistons fans and concert-goers in our local community.”