Northwood University’s 47th Annual International Auto Show Focuses on Consumer Demands in Electric Vehicles


MIDLAND, MI, Sept. 28, 2010 – The Northwood University International Auto Show (NUIAS) features over 450 new domestic and imported cars, trucks, vans, experimental, specialty, recreational vehicles and various exciting automotive aftermarket products. The theme for the largest outdoor new car auto show is “Electrify the Drive, Sparking a Global Revolution.” NUIAS General Chair Brandon Postema states, “This year’s theme, “Electrify the Drive, Sparking a Global Revolution” was chosen not only because of the concentration on electric vehicles but also the focus on the increasing consumer demands of the evolving market. The manufacturers want the consumer to know about all of the new technology and safety features that will make driving the new cars affordable, comfortable and fun. The second part of the theme is based on the fact that new companies, both foreign and domestic, are entering the car manufacturing industry.”

With 55,000 guests annually, the NUIAS is an event for the entire family. Throughout the three-day event, show attendees indulge themselves in the vehicles of the future as well as reminisce with the vehicles of yesterday. The event, including a Classic Car Show on Sunday, October 17, is well-planned and executed solely by Northwood students. The Auto Show will be held the weekend of October 15, 16, and 17 on the Michigan Campus of Northwood University located at 4000 Whiting Drive in Midland.

Show hours are Friday, October 15, from 1 p.m. to 6 p.m.; Saturday, October 16, from 9 a.m. to 6 p.m.; and Sunday, October 17, from 10 a.m. to 5 p.m.

The 47th annual NUIAS will be featuring several “must see” vehicles. Mitsubishi is bringing their all-electric powered car iMiEV from their Ann Arbor research facility; the European division will have several sleek cars like the Alfa Romeo 8C Competizione, the Porsche Carrera GT, a Bentley Continental Super Sport, the Aston Martin Vantage and many more.

On Saturday, October 16, the Auto Show Executive Board has partnered with the Special Olympics of Michigan to host a Bocce Ball Tournament in their honor. The purpose of the partnering is to create awareness of the organization and goodwill in the community. The tournament will take place from 10 a.m. till 12 p.m. on the football practice fields between Hantz Stadium and the Hach Student Life Center.

Many exhibits will line the Mall Walk and offer a variety of food, information and entertainment. The Auto Show and parking are free and open to the public. We invite you to visit us and see what education, passion and teamwork create as we celebrate our 47th Annual Northwood University International Auto Show. For more information and schedule of events, visit our website at or call 989.837.4823 or 989.837.4423.