North American International Auto Show (NAIAS) Primed, Expanded and Ahead of Pace


TROY, Mich., December 8, 2009 – While still December on the calendar, organizers of the North American International Auto Show are ready to fast forward to 2010. New features and a full show floor are bringing a bit of “happy” to the new year in the automotive industry.

“No one is naïve enough to think the industry does not have challenges moving forward,” said Doug Fox, Chairman, 2010 NAIAS. “This show is the global forum where the positive momentum begins. The innovation touted by the exhibitors, coupled with the addition of new features at NAIAS, sets the stage for the world. Thousands of global journalists, government officials, visitors from around the world and the public will see that momentum in motion at NAIAS 2010.”

A dual approach of featuring alternative modes of motion come together in the return of the Michigan Economic Development Corporation (MEDC) EcoXperience and the all-new Electric Avenue presented by The Dow Chemical Company. Both illustrate the practical and future applications of alternative fuel technologies from major manufacturers and suppliers, marking the return to NAIAS of such brands as Nissan and Mitsubishi.

Click here for a detailed floor plan. List is to-date and subject to change.

Nuances such as the availability of a common staging area (adjacent to the Electric Avenue on the main show floor) with full video production capabilities and tech teams to help exhibitors cost-effectively present their products. Fox says the addition of the stage and the unique element of state-of-the-art production value is a further example of taking the exhibitor’s “voice of the customer” to practical implementation.

“It’s interesting to note that despite adding new pieces on the show floor, we certainly haven’t been squeezing out exhibitors,” Fox said “We are up to 55 brands and companies and counting over this time last year, when we had approximately 50 brands and companies.  Certainly, we are encouraged by the growth but, in the larger picture, these companies year after year validate the view that if one is going to showcase product and plans, Detroit is a major draw and a necessary stop on the international circuit.”

The North American International Auto Show
Rod Alberts – Executive Director

Entering its 22nd year as an international event, the North American International Auto Show is among the most prestigious auto shows in the world and is one of the largest media events in North America. The NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d’Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. The NAIAS Web site can be accessed at

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