Bryan Besco has joined Cole, Newton & Duran CPAs as chief marketing officer to lead the Livonia-based firm’s marketing and business development strategy.
With more than 15 years of marketing experience, Besco will be responsible for serving the firm’s managing partner and its company leaders regarding brand and marketing programs and activities, and the development of various go-to-market deliverables.
Besco has led the marketing departments for accounting firms of various sizes and has worked with partners on developing individual and industry/service line growth marketing plans.
He has also been responsible for leading marketing operations and utilizing established firm-wide programs to expand industry and service line market share.
Besco, of Northville, earned his degree in marketing from the University of Michigan.