New Innovation Start-up Marketplace at SAE Convergence 2012


DETROIT — SAE International announces the debut of its “Innovation Start-up Marketplace” at the SAE Convergence event, slated for Oct. 16-17 at Cobo Hall in Detroit.

“Innovation Marketplace” offers the opportunity for entrepreneurs and startups to show their wares and technology to automotive industry professionals from around the world. Companies will enjoy a table-top exhibit and have access to OEM’s, Tier 1 suppliers, top-level executives and media. Companies scheduled to participate include AutoHarvest and Automation Alley.

For over 30 years, the Convergence® Conference & Exhibition has provided a forum at which engineers, researchers, managers, executives and academia address the issues critical to mobility electronics. Taking place biennially, Convergence’s compelling line-up of keynotes, panel discussions, and technical sessions consistently delivers relevant electronics technology solutions, earning it world-wide recognition as the premier transportation electronics event that attracts leading engineers, technologists and executives from around the globe. Serving as the 2012 host is General Motors Company.

Companies wishing to exhibit in the “Innovation Start-up Marketplace” must submit an application which will be reviewed by a panel of conference committee members. Those applying must show that they are an entrepreneur or a startup, and that their product represents innovative technology for the automotive industry.

To learn more about “Innovation Start-up Marketplace” at SAE Convergence 2012, or to request an application, visit or contact Vanessa Reddick, Event Sales and Development, SAE International, at 1-724-772-7591 or