New Buffalo Wild Wings to Open in Sterling Heights


SOUTHFIELD — Diversified Restaurant Holdings Inc., the operator of more than 35 Buffalo Wild Wings restaurants, including 18 in Michigan, plan to unveil its newest Buffalo Wild Wings restaurant at its relocated location in Sterling Heights.

The restaurant, the first Buffalo Wild Wings to open in Diversified Restaurant’s portfolio since December 1999, is also the first in Michigan to now feature Buffalo Wild Wings “Stadia” format. The Stadia design works to bring the feel of a sports stadium into the dining experience from an energy and social perspective. That includes more gathering space and an increased restaurant footprint of 1,000 square feet offering seating for an additional 60 people, including an all-season patio. An enhanced audio-visual system will strengthen the game day viewing experience.

Customers also can choose from a wide variety of Michigan crafts, domestic, import, and specialty draft and bottle beers served by bartenders who are trained in the honored art of ale. Buffalo Wild Wing’s beer is always poured and garnished correctly for the maximum flavor and freshness.

“The new Stadia format is an evolution of Buffalo Wild Wings. It mirrors the way our guests socialize and enjoy sporting events and we’re pleased that we can deliver this high – energy stadium experience first in Michigan,” said Michael Ansley, president and CEO of Diversified Restaurant Holdings Inc. “Sterling Heights is a dynamic community, and we expect this new restaurant to quickly evolve into not only the place to kickback during the week and unwind with friends, but also become a gathering spot to watch the game on the weekends.”

A grand opening celebration will be held at noon on Sunday.