New Book Outlines Important Business Lessons

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FERNDALE — Walk into Chazzano Coffee Roasters on Nine Mile Road in Ferndale and you won’t find teacakes and bagels, milk, sweeteners, cream or other so-called coffee flavor enhancers. No food is served or allowed, and cream and sweeteners are out of site and available only upon request.

Instead, what you will find is Frank Lanzkron-Tamarazo, who believes that every time someone adds something to a cup of coffee, “God Cries and an Angel Loses its Wings.”

That is the title of his new book, which discusses the role that community and attitude play in regards to launching a successful business, building a healthy synagogue or church, or any endeavor in life. Lanzkron-Tamarazo’s book, which sells for $9.99, has already sold over 500 copies and is available at Chazzano Coffee, through Amazon.com in paperback or Kindle format, Barnes and Noble, Michigan Book Boutique, and the Ferndale Public Library, and others, and will soon be out in audio book form.

In the book, Lanzkron-Tamarazo discusses in much detail how important it is that the customer gets a positive first impression of an establishment in order to guarantee repeat business and glowing reviews to family and friends through conversation and social media. He also discusses how this same positive attitude, along with educating clients/customers, all the while networking, can help build healthy congregations in synagogues and churches.

“I can’t begin to tell you how many times I have gone to a restaurant, business, or place of worship and not having been greeted by anyone,” Lanzkron-Tamarazo says. “The first thing I think is, ‘does this establishment want me here or not?’ That first contact with a potential customer or client has to be friendly, warm, and sincere, or face the consequences of having them not return. The key to launching and building a successful business is establishing long lasting relationships, and that starts with the first impression, whether it’s a simple hello from the owner or an employee.”

Lanzkron- Tamarazo was the cantor of synagogues in New York, New Jersey, and Illinois, and now serves as cantor of Congregation Beth Shalom in Oak Park. He is the owner and founder of Chazzano Coffee Roasters in Ferndale, which opened in 2006.
 

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