Near Perfect Media Adds Sarah Locricchio as Senior Vice President


Birmingham-based public relations agency, Near Perfect Media has hired Sarah Locricchio as senior vice president. The agency, which also resides in San Francisco provides public relations, crisis management, marketing and event services to corporations, professionals and celebrities.

“I look forward to applying my experience in the automotive sector to other industries and am eager to help grow Near Perfect Media,” Locricchio says. “As Detroit and the surrounding communities continue to gain local and national attention, and more businesses open and expand, we want to be part of telling that story.”

Locricchio has spent more than a decade working with a wide array of clients within General Motors, including electrification communications, Buick, GMC, and GM’s Energy & Environment Strategy Board.

“Sara’s more than 20 years of experience will bolster the significant growth we’ve experienced over the last couple of years,” says Justin Near, president and founder of Near Perfect Media. “Her global media relations expertise and ability to develop and implement strategic communication plans will be a great benefit to our more than 40 clients.”

A graduate of Michigan State University, Locricchio’s main focal point continues to be strategic communications programs focused on garnering lifestyle and tech media coverage.