DETROIT — Kendra Cassidy has joined National CineMedia, a cinema advertising network, to operate the firm’s new office in Royal Oak.
As national account director, Cassidy will work with advertising clients and agencies to help them reach moviegoers with the company’s FirstLook pre-show in more than 40 other leading national and regional theater circuit affiliates, including AMC, Cinemark, and Regal Entertainment Group.
Formerly of Time Inc., Cassidy most recently serving as Detroit Director of InStyle magazine. Previously, she managed sales efforts for the company’s print and digital properties, including InStyle, People, Essence, People StyleWatch, Real Simple, Health and Cooking Light. She has also worked as the Detroit manager for Harper’s BAZAAR, and as a sales manager, corporate and special events with Olympia Entertainment Inc.
Cassidy, of Bloomfield Hills, holds a Bachelor of Arts in communications from Michigan State University.