MRA Announces New Leadership


MADISON HEIGHTS — After 25 years, Michigan-based MRA experiential tours and equipment has a changed ownership. Under the new leadership of former executive vice president and now President and CEO Tony Amato, MRA has begun to enact plans to broaden operations as they relate to mobile marketing to better serve clients and provide a greater portfolio of services.

“The company is poised for great things,” said Amato. “Our ability to adapt and innovate to satisfy our clients’ unique needs has allowed us to maintain our position as a leader in the experiential marketing field. I look forward to continuing MRA’s great legacy and successfully writing the new chapters of its storied life.”

MRA’s organizational improvements have resulted in company growth and expansion, as well as a client roster of several Fortune 500 companies. MRA relocated to Madison Heights in June 2011 and consolidated three seperate offices ino one building. The new headquarters allow sales, marketing, account services, logistics, designers, and outfitters to work together under one roof.

Harry Kurtz, former President/CEO of MRA, said, “I am tremendously proud and encouraged that the company we spent 25 years building is in the hands of someone who understands and shares the vision of premium mobile tour services. I am completely confident that Tony’s infusion of new ideas and energy will further the impact of MRA’s success in the Marketing industry.”

MRA experiential tours and equipment is a premier partner for mobile tours. They build live brand experiences by engaging the target audience and stimulating the human senses with brand messaging in a controlled, comfortable environment. MRA provides the setting for a one-to-one dialogue delivering a first-hand immersive experience and brand interaction. MRA offers a full range of services from vehicle acquisition and outfitting, to tour logistics and management. MRA has developed mobile experiential tours for some of America’s most iconic brands, such as Mitsubishi, Boeing, Rocawear, Library of Congress, American Welding Society, Meijer, Motorola, Siemens, and Smithsonian.