Mopar Announces Ram 1500 as its Most Accessorized Vehicle

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AUBURN HILLS — The automotive aftermarket, specifically accessories, is a $70 billion market worldwide. Today the company announced Ram 1500 as its most accessorized vehicle with its side steps and running boards as its top-selling accessories in North America for 2012. 

Through its Mopar service, parts, and customer-care brand, Chrysler Group LLC and Fiat S.p.A. now offer more than 25,000 proven, quality-tested parts and accessories in more than 130 countries.  The top three Mopar-accessorized vehicles in the Europe, Middle East, and Africa markets as well as the Asia Pacific market are the Jeep Wrangler, Jeep Cherokee, and Fiat 500 in descending order.

“We continue to see a tremendous appetite for customization and personalization in the automotive market,” Pietro Gorlier, Mopar president and CEO, said. “Whether it’s performance upgrades, everyday accessories, or innovative, cutting-edge technology, customers want their vehicle to make a statement. At Mopar, we offer a full portfolio of parts and accessories that have been specifically developed and quality-tested for our vehicles.”

The following are Mopar’s most accessorized vehicles and top-selling accessories in North America for 2012:

Vehicles:

1. Ram 1500

2. Jeep Wrangler

3. Dodge Challenger

4. Jeep Grand Cherokee

5. Dodge Charger

Accessories:

1. Side Steps and Running Boards

2. Jeep Wrangler Tops

3. Floor Mats

4. Trailer Hitches

5. Bedliners and Tonneau Covers

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