DETROIT — Roqbot, a startup that is making a new mobile jukebox app, announced Tuesday that it closed initial funding of $1.2 million led by Google Ventures and Detroit Venture Partners, with participation from Accelerator Ventures, T5 Capital and Penny Black. Roqbot, named Best Music Tech company in the 2011 South By Southwest Accelerator, is replacing the jukebox and other background music services with an exciting social experience for customers across the country.
Patrons at Roqbot locations use the iPhone or Android music app to check in, discover what’s playing, request songs, vote on the queue, and see the venue’s specials. Ultimately, customers crowd-source the music experience at that location.
Over the last few months, Roqbot has been working with businesses and brands in major U.S. cities such as San Francisco, NYC, LA, and Austin, and has recently collaborated with Miller Lite, Gap, Samsung, and rock band Mötley Crüe to bring the mobile jukebox experience to larger audiences. With over one million songs streamed and over two times the average check-ins of Foursquare, Roqbot is rapidly disrupting outdated background music.
Roqbot is also announcing the new Roqbot Mix Machine, a first for out-of-home music, which utilizes both customer and venue preferences to create a custom playlist for each business. For consumers that don’t have a Roqbot venue in their area, the new “Jukebox Reborn” campaign lets everybody easily suggest Roqbot to their favorite local businesses via Facebook.
“With the new Roqbot Mix Machine we make it even easier for businesses to provide a music experience that will keep customers coming back. With just a few clicks, a bar can have a playlist that dynamically adjusts to customer feedback while still letting the business owner maintain control,” said Garrett Dodge, co-founder and CEO of Roqbot. “This way, the music engages all of a business’ customers, not just the person putting dollars into the jukebox.”
For more information visit www.roqbot.com.