Mitsubishi Sales Surge Continues – Up Nearly 60% in May

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CYPRESS, Calif., June 1, 2011 /PRNewswire/ — Mitsubishi Motors North America (MMNA) today reported May 2011 sales of 7,568 units, an increase of 59.8 percent compared to May 2010.

It was Mitsubishi’s highest May sales total in three years (May 2008) and the ninth consecutive month that the company has achieved a year-over-year sales increase.  Year-to date sales are up 60.7 percent.

“Since January, we have dramatically and consistently improved our sales and reached a new base level,” said MMNA President & CEO Yoichi Yokozawa.  “In fact, each of the past four months has seen higher volume than any month since October 2008.”

“It is no accident that our rapid sales rise coincides with the launch of Outlander Sport, with its fuel efficient powertrain which meets today‘s consumer demand,” said Yokozawa.  Outlander Sport sales in May were among the highest since the vehicle was introduced last October.

“We have had an overwhelming response to our new ‘World’s Most Dangerous Roads’ advertising for the Outlander Family and preparations are being made to put our exciting, all-new, all-electric Mitsubishi ‘i’ on sale later this year,”  Yokozawa added.  “We expect our outstanding sales momentum to increase.”

Other May sales highlights include:

  • Lancer sales are up 1.5 percent and Lancer Evolution sales are up 8.6 percent for the year.
  • Galant sales increased 166 percent in May compared to the prior year and are up more than 90 percent year-to-date.
  • Endeavor sales improved more than 43 percent in May and are up 102 percent year-to-date.
  • May sales of vehicles manufactured at the Normal, Illinois, plant were almost three times (up 197 percent) May 2010 sales and have almost doubled (up 97 percent) the first five months of the year.

 

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, and marketing operations for Mitsubishi Motors in the United States.  MMNA sells cars and light trucks through a network of approximately 400 dealers.  For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

SOURCE Mitsubishi Motors North America

For further information: Dan Irvin of Mitsubishi Motors North America, Inc., +1-309-888-8205, media.mitsubishicars.com; or Mitsubishi News Bureau, +1-888-560-6672, newsbureau@mmsa.com

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