The Mike Morse law firm in Southfield has won a 2025 Golden Gavel Award for Best Client Testimonial.
This is the sixth time in six years the firm has been recognized for its “unique, creative, and high-quality” video productions. The award is presented by The National Trial Lawyers, which is a professional invite-only organization composed of premier trial lawyers from across the United States.
The Golden Gavel Awards, which recognize exceptional marketing work in the legal industry, took place on Jan. 28, in Miami Beach. The firm also was a finalist for Best Social Media Ad, Best Regional/National :15 TV Ad, and Best Multiple Billboard Campaign.
“Making an award-winning commercial isn’t just about creativity. It’s about sharing real-life accounts of Metro Detroiters that resonates and connects with the people,” says Morse. “It’s the emotional impact that truly makes a campaign unforgettable.”
The commercial, titled “Actavia,” spotlights a woman whose family member was injured in a pedestrian hit and run accident. She shares how she called five of metro Detroit’s largest personal injury attorneys. Morse was the only one who returned her call, even visiting her and her family in the hospital, and ultimately bringing them a financial settlement.
