DETROIT — Midwest Health Plan, a for-profit Medicaid/Medicare HMO that became a wholly owned subsidiary of Health Alliance Plan in 2011, has added HAP to its name.
HAP Midwest Health Plan will remain headquartered in Dearborn, where the company was founded in 1993. Mark Saffer will remain president of HAP Midwest Health Plan. The company currently serves approximately 100,000 Medicaid/Medicare enrollees, who will see no change in their health plan benefits or coverage as a result of this name change.
HAP’s acquisition of the company three years ago provided both organizations with an increased footprint in serving Medicare- and Medicaid-eligible individuals. This alliance paved the way for HAP Midwest Health Plan to be able to offer the Healthy Michigan Plan, a new program launched by the State of Michigan that came as a result of legislation expanding Medicaid programs to low-income Michigan residents who previously were not eligible for coverage.
To reflect the name change, HAP Midwest Health Plan has introduced a new logo and brand campaign that incorporates the familiar HAP design. The brand campaign introduces the public to HAP Midwest Health Plan’s products and services and offers to help consumers understand their health plan options, including the Healthy Michigan Plan.
More information about the Healthy Michigan Plan can be found at hap.org/midwest.