Bedrock Manufacturing Co. the parent company of Shinola and Filson in Detroit, announced it has named Michele Santana as the company’s chief financial officer.
Santana brings more than two decades of executive leadership experience in finance, strategy, and compliance. Most recently, she served as CFO of Majestic Steel in Cleveland, a privately held national market leader in flat rolled steel distribution and processing.
“I am very excited to join the BMC team,” says Santana. “I believe the potential for growth and value creation is tremendous, given the talent and passion of the Shinola and Filson team coupled with the significant brand building opportunity ahead of us. I am confident we can develop and execute plans to drive consistent sustainable growth in the future.”
Prior to Majestic, Santana was the CFO for Signet Jewelers, a publicly traded international retail jeweler. Signet operates nine retail brands throughout its 3500 stores, including Kay Jewelers, Jared, Zale’s and has over 29,000 employees.
“Michele compliments our strong performance-based culture, is results oriented and is exactly what we need to lead us to sustained long-term growth,” says Mark Light, executive chairman of BMCs Board of Directors.