Meijer to Double Match 'Simply Give' Donations


Grand Rapids-based Meijer will once again double match every customer’s $10 donation made this Friday and Saturday in an effort to restock the shelves of its food pantry partners during its Simply Give campaign this holiday season.

The holiday campaign runs through Jan. 2, however, the retailer plans to distribute a first installment donation to each of its participating food pantries before the holidays begin so the families they serve have the food they need.

“We are very appreciative of the generosity our customers and team members have shown this year, and we are looking forward to partnering with them again during the holiday Simply Give campaign to help feed our hungry neighbors,” says Hank Meijer, c-chairman. “Hunger is a problem that continues to increase in all of our communities, and no one deserves to go without.”

Meijer began its Simply Give program in November 2008 as a way to help local food pantries throughout the Midwest achieve their missions of feeding hungry families. Since then, the program has generated more than $18 million for those partners to restock their shelves and feed hungry families. In fact, the fall campaign that ended in September was the most successful campaign in the program’s history, bringing in more than $3 million.

During each Simply Give campaign, customers are encouraged to purchase $10 Meijer Food Pantry Donation Cards that are then converted into Meijer food-only gift cards and given to the food pantry selected by the store.

Simply Give Double Match Days will stretch those donations even further: For every $10 donation card purchase, Meijer will give $20 to the program, resulting in a total $30 donation.

Customers can find the donation cards on fixtures near the checkout; they will also be near the Meijer Taste of Meijer in-store sampling stations on Saturday.