GRAND RAPIDS — The healthy eating-focused Produce for Kids campaign will launch on Sunday at all Meijer stores. The campaign will raise funds to bring nutrition education program Jump with Jill to local schools in the Meijer area. It will also offer Meijer shoppers meal solutions and recipes, both in-store and online.
The campaign is supported by 11 participating fresh fruit and vegetable companies, and will run through June 27.
“At Meijer, our mission is not only to provide our customers with a fresh and healthy experience every time they enter our stores, but to also create strong local communities through school programs like Jump with Jill,” says Shari Steinbach, registered dietitian and Meijer healthy living manager.
In-store displays will be displayed in Meijer’s produce departments and will list all participating companies. The displays will direct shoppers to produceforkids.com, where they can browse more than 200 registered dietitian-approved and family-tested recipes, health tips, and more.
Partnering with Produce for Kids has allowed Meijer and select fruit and vegetable companies to raise more than $1 million to benefit children’s charities. Produce for Kids and Meijer alone has raised more than $60,000 during its fall campaign, giving the Jump with Jill program an opportunity to run in 27 schools in Michigan, Ohio, Indiana, and Kentucky.