DETROIT — McConnell Communications Inc., a full-service public relations and marketing firm founded by former reporter Darci E. McConnell, is celebrating 10 years in business.
“I’m really proud of making it to 10,” said McConnell. “And I had an awful lot of help along the way. That help came in the form of early clients, referrals and mentors who knew me in my former life as a journalist, and who trusted me enough to give me a shot in this new line of work.”
Over the last decade, the company has served clients large and small, ranging from Synagro Corp. to Northwest Airlines to 100 Black Men of Greater Detroit. The firm has also worked on more than a dozen political campaigns, including Gov. Jennifer Granholm’s successful 2006 re-election bid and Lon Johnson’s victory for chair of the Michigan Democratic Party.
“Darci and her company deliver as promised every time,” said John M. Allen, managing member of the Allen Brothers PLLC law firm. “While we might rethink our relationship with other service providers from time to time, McConnell Communications is a constant for us, and we look forward to another 10 years of exceptional representation.”
Many of her skills as a reporter and writer were transferrable to the PR business.
So what do the next ten years look like? “We’ve never wanted to be a big firm, but we definitely believe in staying competitive,” McConnell said. “That means we’ll continue to grow our new media capabilities and find new ways to marry the so-called old and new media.”