MARS Advertising Names Senior Vice President of Analytics


SOUTHFIELD — MARS Advertising, a leading shopper marketing agency, names Eric Dermont as senior vice president of analytics. A veteran of integrated marketing and strategic analytics, Dermont brings nearly 20 years of experience to the MARS strategic planning team, providing a wealth of knowledge in using analytics and insights to inform business solutions.

Dermont earned his bachelor’s degree in Economics from Michigan State University and a Master’s in Business Administration for the University of Michigan-Dearborn. Before joining the MARS team, Dermont led the Digital Analytics teams at Team Detroit and MRM supporting Ford and General Motors. In these roles, he was responsible for optimizing site, mobile and social performance by leveraging cutting edge digital tools to deliver executive facing performance reporting, integrated deep dive analyses, multivariate tests, and targeted consumer experiences. Prior to his digital analytics roles, Dermont led fact-based marketing teams at Accenture and Valassis supporting retailers like Best Buy, JCPenney, IKEA, Sears Canada, Toys R Us, Sherwin Williams and Old Navy.

“Eric’s expertise and vast insight will be a great asset to our strategic planning team and provide our valuable clientele further breadth of marketing knowledge and intelligence,” Rob Rivenburgh said, chief operating officer, MARS Advertising. “His proven success and vision in deploying analytical capabilities and strategic recommendations at scale will only continue to advance the success of our client campaigns.”

The MARS Planning team, led by Fern Grant, is comprised of strategic, engagement, digital, multicultural, and research specialists, who collect and synthesize data and knowledge to produce whole person insights that drive actionable recommendations and integrated ideas. The addition of Dermont to the team ensures cross-functional collaboration between analytics, planning, technology, creative, account and clients to deliver a high impact consumer experience that accelerates business performance.